Selected Work

About Me

Get in Touch

Travel Korea - Korea Travel Platform for foreigners

The Korean Ministry of Tourism and the Korean Tourism Association have partnered to launch a campaign that aims to enhance transportation and travel infrastructure accessibility for English speakers in Korea, including tourists and residents. As part of this initiative, I have designed a new web platform that enables non-Korean speakers to easily search and book various modes of transportation for traveling within Korea.

Travel Korea

Travel platform for international travelers in South Korea

Roles

UX Researcher

UX/UI Designer

Deliverables

Brand Logo

Responsive Website

Research

In order to understand more about the gap between local offers and foreigners' expectations, I started by analyzing how current services were addressed to English speakers.

Clunky forms from 2002

Simply translated forms without effort to adapt to the targeted audience can easily lead to intimidating and frustration for most foreigners not familiar with Korean design patterns

Lack of contextual information

These services can also be especially hard to use if you don't already have some knowledge about Korean geography.

I have interviewed multiple foreigners in Korea ; from the long-term resident, fluent in Korean ; to the student freshly arrived in Seoul with no prior Korean-language abilities.

Residents in Korea(Long Term Visa)

Local websites' ease-of-use for foreigners living in Korea for a while will highly depend on their ability to handle the language.

Travelers(Short Term Visa)

the lack of accurate sources of information is another important one and often require travelers to double-check any information gathered online or while reading a travel guide.

Understand user needs

Ideation

Now that I have a clear vision on what my product should offer to users, it was time to dig more in details on how to translate this into workable patterns.

Users flows
Sitemap

Branding

As this project is focused on creating a product from scratch, it's essential to spend some time on the identity of the product. To this end, I have decided to create a simple logo to strengthen users' feeling of using a professional product that they can trust. In the same order, I have selected some colours that, in addition slight variation of Korean's colours, will allow to support information architecture within the product.

Logo
Understand user needs

Branding

An UI focusing on delivering the best search and book process
All essential information out at a glance
All essential information out at a glance

It was important to organise the information to avoid users to be lost in data and to reduce the stress that selecting a trip in an unknown country can be.

It was important to organise the information to avoid users to be lost in data and to reduce the stress that selecting a trip in an unknown country can be.

A search process guiding users
A search process guiding users

As we saw that many users visiting this website will have low to no knowledge about Korean geography, the search widget will offer autocompletion to reduce frustration due to misspelling or lack of information.

As we saw that many users visiting this website will have low to no knowledge about Korean geography, the search widget will offer autocompletion to reduce frustration due to misspelling or lack of information.

Partnership with Naver Map
Partnership with Naver Map

As an official service, this product would be able to work closely with Naver, major tech company in Korea to use Naver Map API, offering users the best integration and accurate, up-to-date, map data.

As an official service, this product would be able to work closely with Naver, major tech company in Korea to use Naver Map API, offering users the best integration and accurate, up-to-date, map data.

Extensive information on demand
Extensive information on demand

For each available trips users can get extensive information in one place.

For each available trips users can get extensive information in one place.

UI Design for Mobile

An UI focusing on the user experience before and during the trip
Never lost with live tracking
Never lost with live tracking

When users are heading to their destination, a simple login to their account to have access to the live tracking popup on the homepage, providing basic information on their journey.

When users are heading to their destination, a simple login to their account to have access to the live tracking popup on the homepage, providing basic information on their journey.

Information everywhere
Information everywhere

Accessing their trips details, users will be able to consult valuable information about their journey, such as vehicle amenities, but also about their destination.

Accessing their trips details, users will be able to consult valuable information about their journey, such as vehicle amenities, but also about their destination.

Designed in Figma, Built with Framer